WHAT WE DO

Problem

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Solution

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Design

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FUNDING

Help us move forward to clean up the Atlantic

What else can I do?

Anyone can make plastic anywhere in the world and sell anywhere else in the world. In order to resolve the plastic packaging problem we need to effectively rethink the entire system. From one which is linear by take – make – dispose to on by recovered and fed back to economy as a valuable plastic material. The ultimate goal of the new plastic economy is to design an economy where plastic never becomes waste. And to do that we need every player in the chain to change the way they do things.

REDUCE
Choose to buy fewer things in a package in non-recyclable plastic

REUSE
Think reusable! A lot of plastics can be used more than once.

RECYCLE
Use the recycling programmes in your city. But a lot of recyclable stuff gets thrown away. Stuff like cloth and shoes full of plastic fibers. So why not donate them?

RETHINK
If you build or make things ask if there is another way to do it without using disposable plastics

REPAIR
If you own something plastic and it breaks try to repair it rather than throw it away

REFUSE
Just say no to disposable plastics like straws, forks and plastic bags

PLASTIC FACTS

MARINE DEBRIS in our oceans
80%
SINGLE USED Plastics
50%
Most of the plastic ever made STILL EXISTS
90%


8,000,000
Tons of plastic are DUMPED in our ocean every year

 


46,000
PIECES of plastic are WHIRLING in each square mile of our oceans

 


24,000
Tons of plastic FISH are INGESTING each year

About us

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PARTNERS

THE TEAM

NEWS

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A day at the office

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